The second step in a self modification program is to: A. Specify the target behavior B. Design your program C. Gather baseline data D. Set up a behavioral contact NA
For which of the following assertions is the empirical evidence strongest? A. The two cerebral hemispheres are specialized to handle different types of cognitive tasks B. People have a separate stream of consciousness in each hemisphere C. Each hemisphere has its own cognitive style D. Some people are right brained, while others are left brained NA
Getting information into memory is called ________; getting information out of memory is called: A. Storage; retrieval B. Encoding; storage C. Encoding; retrieval D. Storage; encoding NA
After repeated pairings of a tone with meat powder, Pavlov found that a dog will salivate when the tone is presented. Salivation to the tone is a(n): A. Unconditioned stimulus B. Unconditioned response C. Conditioned stimulus D. Conditioned response NA
The word “big” is flashed on a screen. A mental picture of the word “big” represents a ________ code; the definition “large in size” represents a ________ code; “sounds like pig” represents a ________ code: A. Structural; phonemic; semantic B. Phonemic; semantic; structural C. Structural; semantic; phonemic D. Phonemic; structural; semantic NA
Sam’s wife always wears the same black nightgown whenever she is “in the mood” for outing. Sam becomes aroused to go out as soon as he sees his wife in the nightgown. For Sam, the nightgown is a(n): A. Unconditioned stimulus B. Unconditioned response C. Conditioned stimulus D. Conditioned response NA
According to Miller, the capacity of short term memory is: A. About 50,000 words B. Unlimited C. About 25 stimuli D. About 7 "chunks" of information NA
Watson and Rayner (1920) conditioned “Little Albert” to fear white rats by banging a hammer on a steel bar as he played with a white rat. Later, it was discovered that Albert feared not only white rats but white stuffed toys and Santa’s beard as well. Albert’s fear of these other objects can be attributed to: A. Acquisition B. Stimulus generalization C. Stimulus discrimination D. An overactive imagination NA
Which statement best represents current evidence on the durability of long term storage? A. All forgetting involves breakdowns in retrieval B. LTM is like a barrel of marbles in which none of the marbles ever leak out C. There is no convincing evidence that all "one's" memories are stored away permanently D. All long term memories gradually decay at a constant rate NA
The phenomenon of higher order conditioning shows that: A. Only a genuine, natural UCS can be used to establish a CR B. Auditory stimuli are easier to condition than visual stimuli C. Visual stimuli are easier to condition than auditory stimuli D. An already established CS can be used in the place of a natural UCS NA