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In stakeholder analysis, how should a stakeholder with high influence but relatively low day-to-day interest normally be managed?

A. Communicate only through broad public messages.
B. Keep the stakeholder satisfied without excessive detail.
C. Manage the stakeholder closely through daily consultation.
D. Exclude the stakeholder until active interest develops.
Correct Answer: B. Keep the stakeholder satisfied without excessive detail.

Correct answer: Keep the stakeholder satisfied without excessive detail. A stakeholder with high influence but low interest should be kept satisfied without overloading them with detail (powerโ€“interest grid).

  • Communicate only through broad public messages. Broad public messages alone do not keep an influential stakeholder satisfied.
  • Manage the stakeholder closely through daily consultation. Daily consultation suits stakeholders with both high influence and high interest.
  • Exclude the stakeholder until active interest develops. Excluding an influential stakeholder risks losing their support.

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