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Which scale uses bipolar adjectives to measure attitudes quantitatively?

Question: Which scale uses bipolar adjectives to measure attitudes quantitatively?
  • A. Semantic scale ✓
  • B. Thurstone scale
  • C. Likert scale
  • D. None of these
Correct Answer: A. Semantic scale
Explanation: The semantic differential scale uses opposite adjectives to measure attitudes and perceptions.

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