A researcher records students’ satisfaction using categories such as “Very dissatisfied,” “Dissatisfied,” “Neutral,” “Satisfied,” and “Very satisfied.” The defining feature of this instrument is that it:

A. compares one product directly with another

B. uses descriptive response categories arranged along a scale

C. records only presence or absence

D. requires students to rank classmates

Correct Answer: B. uses descriptive response categories arranged along a scale

A descriptive rating scale uses verbal categories arranged along a continuum.

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