Downward communication flows from:

Organizational communication flows in various directions, each serving distinct purposes in information exchange and hierarchy. These directions include downward, upward, horizontal, and diagonal communication.

The correct answer is C: Superiors to subordinates. Downward communication involves the transmission of information from higher levels of the organizational hierarchy to lower levels. This typically includes directives, policies, instructions, job assignments, performance feedback, and general information from management to employees.

• A: Subordinates to superiors describes upward communication, where feedback, reports, suggestions, and grievances flow from lower to higher ranks.
• B: Peers to peers describes horizontal (or lateral) communication, which occurs between individuals at the same organizational level to facilitate coordination.
• D: Customers to company represents external communication, specifically feedback or inquiries from outside stakeholders, not an internal directional flow within the hierarchy.