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The appropriate objective of an enterprise is:

A. Maximization of sales
B. Maximization of owner’s wealth
C. Maximization of profits
D. Minimization of costs
Correct Answer: B. Maximization of owner’s wealth

The most appropriate objective of an enterprise, particularly in financial management, is the maximization of owner’s wealth. This objective encompasses a broader and more sustainable view than simply maximizing profits or sales. Maximizing owner's wealth, often reflected in share price appreciation and dividends for public companies, considers the timing of cash flows, the risk associated with those cash flows, and the long-term sustainability of the business. It encourages decisions that create long-term value for the owners.

  • Maximization of sales (A) is incorrect because high sales do not guarantee profitability or wealth; a company could sell a lot at a loss.
  • Maximization of profits (C) is often a short-term goal that may neglect long-term investments, risk, or the time value of money, which are crucial for wealth creation.
  • Minimization of costs (D) is a component of profit maximization but not the ultimate objective. Excessive cost cutting can compromise quality, innovation, and future growth, ultimately reducing owner wealth.

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