The individual effects applied to text or objects on a slide are called:

PowerPoint offers dynamic visual effects to enhance presentations and engage audiences. These effects are categorized based on their application. Animations are the individual motion effects applied to specific text blocks, images, shapes, or other objects *within a single slide*. They control how these elements appear, disappear, or move during the slide show, drawing attention to particular content. In contrast, Transitions are visual effects that occur *between slides* as you move from one to the next. Schemes, in older PowerPoint versions, referred to predefined color sets, not object effects. Presets are pre-configured settings, but the specific term for these individual object effects is animations.