What does B2C stand for in an e-commerce network?

Correct answer: Business to Consumer. B2C stands for Business to Consumer, where companies sell directly to customers.

Background: An online shop selling to individual customers is a B2C example.

• Business to Business: B2B means Business to Business.
• Consumer to business: C2B means Consumer to Business.
• Business to Government: B2G means Business to Government.

Did you know? C2C means Consumer to Consumer, as on OLX.

Memory trick: B2C = shop to shopper.